Future Trends in Strategy and Innovation

Executive Education Day at com.sult 22.–23. 1. 2007Workshop with Harvard & MIT

"Spend one day with two of the world´s most renowned professors and keep yourself up-to-date with the latest trends, topics and discussions", this is what com.sult initiator David Ungar-Klein and Astrid Kleinhanns, managing director of the WU Executive Academy, want to offer to business executives.

The Executive Academy of the Vienna University of Economics and Business Administration turned this idea into reality at com.sult by organizing an executive education workshop where cutting edge business and management topics are being discussed.

The didactic design embraced case studies, group works, and lectures, and allowed interactive learning experiences to change perceptions and mindsets.

In his workshop, Prof. Pankaj Ghemawat, Professor for Strategy at the Harvard Business School (HBS), reviewed the principles of business strategy by setting up discussions of how companies can come up with "New Game Strategies" that change the basis of competition. He used famous Harvard cases to work out some of the approaches that companies can follow successfully to compete in the market. Among his "recipes" were "focusing on constraints", as Airtel in India has done, "focusing on changes", which ...