Entrepreneurship und Tourismus

1. Introduction

1.1. The evolution of human communication

Humans have communicated for millions of years. Over time, we have invented tools and technology that have allowed us to make communication easier, faster, transportable and durable. Milestones of innovation include the invention of the written word, the printing press, the postal system, telephone, radio, TV, fax machine, Internet and email. This facilitated several types of communication: One-to-one, one-to-few, or one-to-many. Interactivity on this scale did not exist previously.

One-to-one (or one-to-few) types of communication include postal systems, the telephone and email. Initially expensive, the costs of these tools became affordable to many people and opened up the world. One-to-many communication has its roots in the invention of the book, which then became accelerated through the printing press. In the modern age, TV and radio also facilitate mass communication. One sender can reach millions at the same time. But printing and distributing books, as well as broadcasting, is expensive. It requires specialized tools and skills and is therefore only affordable to few. As a result, only a select group of people or compan...