Entrepreneurship und Tourismus
2. Aufl. 2016
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S. 229Case Study ‘Walt Disney Parks and Resorts’
Interview with Dr. Ady Milman Edited by Astrid Fehringer
Theme parks have expanded into a significant feature of international tourism, and Walt Disney Parks and Resorts have developed into a leading player in the context of worldwide theme park management and operations. The following case study analyzes the unique Disney experience and discusses the importance of theming on overall customer satisfaction. Disney’s take on visitor management is examined, as well as the impact theme parks may potentially have on a destination. Valuable insights are provided by Dr. Ady Milman, professor with a special focus on theme park and attraction management at Rosen College of Hospitality Management in Orlando, Florida.
Figure 1: Walt Disney Parks and Resorts Logo [Source: https://upload.wikimedia.org/wikipedia/en/thumb/c/cd/Walt_Disney_Parks_and_Resorts_logo.svg/1280px-Walt_Disney_Parks_and_Resorts_ logo.svg.png]
1. Introduction
During the last century, theme parks have developed and expanded into a significant feature of international tourism (Milman, 2008). Theme parks are “entertainment landscapes created by architects and planners with a concrete narra...