Entrepreneurship und Tourismus

1. Introduction to tourism development in China

This chapter aims to introduce the tourism development of China and its consequences for the global tourism and hospitality industry with a particular focus on Alpine destinations. Firstly, the development of Chinese tourism will be introduced, a phenomenon characterised by its recentness and fast advancement. Especially the planned, staged and gradual opening of china to the world will be considered, as well as its consequences for Chinese outbound tourism. As China currently represents the world‘s largest single source market, the role of China’s outbound tourism is of considerable importance, both for the country itself as well as for its receiving destinations.

The second section is going to approach tourism development in China from a socio-cultural as well as an environmental perspective, in order to showcase that the importance of Chinese culture and people linked to it is not limited to the geographical territory of the Peoples Republic of China. The technical term refers to this as the ‘Chinese Diaspora’, considering the immigration of Chinese people to countries of the Pacific Rim and beyond, as well as Asia and the Americas. ...